LinkedIn Content Strategy & Planning
Create a Winning Content Plan
Develop a comprehensive LinkedIn content strategy that drives engagement and builds authority. Learn content planning, posting schedules, content mix, and how to measure success with analytics.
Content Types & Best Practices
Diversify your content mix with these proven content types. Each serves a different purpose and engages your audience in unique ways.
Educational Posts
HighShare knowledge, tips, and insights
2-3x per week
Personal Stories
Very HighShare experiences, failures, and lessons
1-2x per week
Industry Insights
Medium-HighComment on trends and industry news
1-2x per week
Carousel Posts
Very HighMulti-slide visual content
1x per week
Video Content
HighNative LinkedIn videos
1x per week
LinkedIn Articles
MediumLong-form content on LinkedIn
1x per month
Weekly Content Calendar Template
Structure your week with a strategic content mix. This template balances different content types for maximum engagement and reach.
Monday
Motivational/EducationalStart the week with value and inspiration
Monday motivation post, weekly tip, or industry insight
Tuesday
Educational/How-ToProvide actionable value mid-week
Tutorial, framework, or educational content
Wednesday
Personal Story/EngagementBuild connection and authenticity
Personal experience, lesson learned, or behind-the-scenes
Thursday
Industry Insight/TrendPosition as thought leader
Industry analysis, trend commentary, or prediction
Friday
Light/EngagingEnd week with engagement
Question post, poll, or community engagement
Content Mix Ratio (40-30-20-10 Rule)
Educational/Value-driven content
Personal stories and experiences
Industry insights and trends
Promotional/CTA content
Key Metrics to Track & Optimize
Measure what matters. These metrics help you understand content performance and optimize your strategy over time.
Engagement Rate
Likes, comments, shares, and clicks divided by impressions
3-6%
Primary metric for content quality
Impressions
Number of times your post was shown
Growing over time
Indicates reach and algorithm favor
Click-Through Rate
Clicks on your profile or links divided by impressions
2-5%
Shows content drives action
Comments
Number of meaningful comments
10+ per post
Indicates strong engagement and discussion
Profile Views
People viewing your profile after seeing your content
5-10% of impressions
Content drives interest in you
Content Strategy FAQs: Your Questions Answered
Comprehensive answers about creating and executing a winning LinkedIn content strategy.
Ready to Create Your Content Strategy?
Use Olreach to plan, schedule, and manage your LinkedIn content. Create engaging posts, track performance, and build your authority consistently.
About the Author
This guide was written by the Olreach Team, content strategy and LinkedIn marketing experts. Our team has developed content strategies for hundreds of creators and businesses, helping them build authority, drive engagement, and achieve their growth goals on LinkedIn.
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